The Video Game Revolution Is Underway
OBJ Enterprises is entering the multi-billion-dollar digital gaming market at just the right time. Booming tablet and smartphone sales are creating massive, worldwide demand for fun and engaging mobile entertainment, and we believe our company is uniquely positioned to provide it.
According to a report released late last year by industry analysts Transparency Market Research, the global gaming market is forecast to grow to an incredible $117.9 billion by 2015. The majority of that growth will be driven by the mobile and digital gaming sector.
Huge Growth Ahead
The huge growth in mobile and digital gaming is due to the dramatic rise in popularity of tablets and smartphones, both of which allow gamers to play almost anywhere. Market analysts IDC predict that a total of 122.3 million new tablets were shipped last year, and U.S. mobile carrier AT&T announced this month that it sold a record number of smartphones in the fourth quarter of 2012.
Global investment firm Digi-Capital reports that downloadable, FTP games could deliver 55 percent of mobile and tablet app revenue and 93 percent of mobile and tablet app downloads by 2016. Thanks to the rise of mobile gaming, the basis of competition across gaming market sectors continues to move towards FTP business models.
Coming To A Smartphone Near You
OBJE is dedicated to capitalizing on that growth. Phantasmic, the first of two new FTP Novalon games optimized for the mobile marketplace, is set to be released in the first quarter of this year. The fun and challenging mobile title will be our first step toward building a lucrative portfolio of revenue-generating gaming properties.
Phantasmic will feature a single playable character at launch, but the game’s FTP model will allow gamers to purchase additional characters, power-ups and weapons to make navigating the gaming environment easier and more exciting. These optional unlocks will be paid content—the powerful and valuable add-ons that Novalon expects will make the game a hit with users.
OBJE's business plan isn’t limited to the mobile market, however. Through Novalon Games, OBJ Enterprises is actively engaged in the development of titles tailored to appeal to online fantasy role-play gamers, as well. Currently, Novalon is developing Wayfarers, its first entry into the world of MMORPGs.
Built using the award-winning 3D framework HeroEngine—the same software used by BioWare Austin to create Star Wars: The Old Republic—Wayfarers will feature a unique mixture of one-on-one battles and tower-defense strategy games. Once again, this exciting 2013 release will follow the FTP model that is revolutionizing the gaming industry.
Social media platforms and mobile devices are changing the face of the $117.9 billion video game industry, and OBJ Enterprises, alongside our partners and investors, will not be left behind. We’re in the middle of our biggest year ever. Come grow with OBJE!